As Subway begins to explore an Influencer Strategy, we partnered up with our influencer strategy agency and began sorting through different niche audiences and influencers that were ranked high in these categories. We ventured with travel, gaming, fashion, even DIY and briefed these influencers with one task. The idea was to highjack their content given that "there's so much new at Subway, we needed their help to tell our story". 

Each influencer was briefed at the same time with the same document and each delivered authentic, self-created content that was true to their style and followers and featured Subway in a natural and organic way. We were thrilled to curate their videos and once they were live, the results spoke for themselves. 

As we gave our influencers the freedom to create, we were amazed at the quality of their creations. Our travel influencer, Dean Unglert, delivered a fresh and unexpected video that marked the launch of our presence in IG reels and it didn't go unnoticed. Our followers quickly caught up to our presence and eagerly commented on the collaboration. 

Curation of these pieces was key and strategic- we wanted to be truthful to the Subway brand and our KPIs, but also wanted to remain truthful to the social world that lives in the following of the influencers we selected. Therefore, we partnered up directly with each influencer to curate and make edits collaboratively. Each trope was able to deliver on brand, seamlessly, and centered in our objectives.